McLean Donnelly – Design and Strategy Executive, The Opportunity for HR in D&I, Experience Economy, and Impact

McLean Donnelly is a design and strategy executive who has worked at top industry names such as Target, Expedia, and Shutterstock. More recently, he is a founding partner at The Makery Group, a new kind of user experience design company that is motivated to create impact with every project. Twenty-five percent of all profits go directly to the Makery apprenticeship for low-income students who learn and work at The Makery, learning valuable design and technology skills in a real world setting.

I sat down with McLean at The Makery, in Minneapolis, MN and had a fun and wide ranging discussion. In this session, we go in depth on what the experience economy is, the opportunity HR has related to the gig and experience economy, diversity and inclusion, and specific user experience tools and techniques that HR can use today to create value for your organization.

I know you will enjoy this conversation with McLean Donnelly as much as I did! Enjoy!

Show Notes:

  • The Makery Group
    • website: www.themakerygroup.com
    • Twitter and Instagram @themakerygroup
  • Google Design Sprint
    • http://www.gv.com/sprint/
  • Diversity and Inclusion in Design: Why Do They Matter
    • https://www.aiga.org/diversity-and-inclusion-in-design-why-do-they-matter
  • Airbnb Design: The Way We build – How rethinking the Airbnb app changed the way we approach design
    • https://airbnb.design/the-way-we-build/
  • Applying Design Thinking to HR and People Operations at FiveStars (via Ideo)
    • https://www.ideou.com/blogs/inspiration/applying-design-thinking-to-hr-and-people-operations-at-fivestars

Seven User Experience Factors you can apply to Human Resources – 06

Learn how these seven user experience factors apply to HR: Useful, Usable, Desirable, Valuable, Findable, Accessible and Credible.

Show Notes:
User Experience Design by Peter Morville
http://semanticstudios.com/user_experience_design/

User Experience Honeycomb

The 7 Factors that Influence User Experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience

Music Title: New Places by Nicolai Heidlas

Why Design in Human Resources – You are an HR Designer – 05

Design makes things better. We can start using design in Human Resources to make HR better.

The below video provides a designers perspective on why design and design thinking matters.

Show Notes:
Why Design Thinking Matters More in Business Than Ever

Music Title: New Places by Nicolai Heidlas

User Experience Design principles related to Human Resources. UX UI principles for HR – 04

Let’s take a look at a few user experience design principles, laws, that relate well to creating within Human Resources.

Show Notes:
UI, UX: Who Does What? A Designer’s Guide To The Tech Industryhttps://www.fastcodesign.com/3032719/ui-ux-who-does-what-a-designers-guide-to-the-tech-industry

Laws of UX
https://lawsofux.com/

Music Title: New Places by Nicolai Heidlas

Empathy as a research tool for Human Resources – 03

We take a deeper dive into Empathy and how HR can use it to create a product or service of utmost value. The below clip describes the difference between sympathy and empathy, and is well worth the 3 minutes.

Show notes
3:54 Information on Ethnographic Research
  https://www.nps.gov/ethnography/aah/aaheritage/ERCf.htm

3:58
Brene Brown video on Empathy

 

Music Title: New Places by Nicolai Heidlas